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Find Niuniu · Live cattle trading platform
Find Niuniu | Live cattle cash transactions made compliant, saving 20 million in annual tax
15%→3%Transaction dispute rate
+18 millionAnnual compliant deduction
Enterprise overview
"Find Niuniu" is China's leading online live cattle trading and supply chain service platform, with annual matched live cattle transactions exceeding 500,000 head, serving more than 20,000 farmers, and annual transaction scale exceeding RMB 3 billion. It is deeply rooted in core pastoral areas such as Inner Mongolia, Xinjiang, and Gansu, and is committed to promoting the standardized, digital, and compliant transformation of the live cattle industry.
Business pain points
- No standard for acceptance valuation: Reliance on "brokers" for visual valuation leads to frequent disputes over weight and grade, with a transaction dispute rate exceeding 15%;
- Cash settlement is difficult to make compliant: more than 90% are cash transactions, funds cannot be traced, and costs cannot be listed for tax purposes;
- Missing invoices lead to high tax burden: Farmers cannot issue invoices, enterprises lack input deduction, and pay about 20 million yuan more in tax annually;
- Cross-province quarantine circulation is difficult: Cross-region purchasing faces multiple policy barriers such as quarantine, transportation, and taxation, resulting in low efficiency.
Solutions
- Intelligent cattle inspection standardization: Introduce AI weight estimation and online authenticity verification of quarantine reports;
- Fully online payments, traceable: Bank-enterprise direct connection + electronic payment vouchers, achieving the integration of "payment, invoice, and flow";
- Reverse invoicing automation: Connect to the tax system to issue purchase invoices in batches for farmers;
- One-click cross-province circulation: One-stop processing of digital quarantine certificates, transport filing, and tax prepayment.
Results achieved
- Transaction dispute rate reduced from over 15% to below 3%
- Three-flow integration of funds, invoices, and goods, with full traceability of funds
- The enterprise's annual compliant deductions exceed 18 million yuan
- Cross-province acquisition timeliness improved by 70%
