15 billion investigated! Tax alarm bells ring for celebrities and influencers, Kailing Technology's individual invoicing solution safeguards the compliance bottom line

On December 8, 2025, a notice from the State Taxation Administration shocked the entire industry: in the first 11 months of this year, 1,818 "dual-high" individuals including celebrities and internet influencers were investigated nationwide, with back taxes and late fees totaling 1.523 billion yuan, averaging over 830,000 yuan per person. This set of weighty data marks that tax regulation in the entertainment sector has entered a new era of "precise penetration," and Kailing Technology's general invoice issuance platform for individuals' goods and services is providing the industry with new ideas for compliant solutions.

I. Tax Storm Escalates: Tax-Related Misconduct by Celebrities and Influencers Has Nowhere to Hide

In recent years, tax authorities have continued to intensify supervision of the entertainment industry, from the implementation of the "China Golden Tax Phase IV" project to data interconnection across multiple departments, and from special rectification actions to normalized spot checks, making the regulatory network increasingly tight.

1. Comprehensive Upgrade of Regulatory Technology

Tax authorities have built a supervision model of "big data + manual review + cross-departmental coordination," breaking through data barriers of more than 40 departments including banks, industry and commerce, and platforms, achieving real-time comparison of "fund flow, invoice flow, and contract flow." The Provisions on the Reporting of Tax-Related Information by Internet Platform Enterprises, implemented in July 2025, further require more than 7,000 platforms to directly report streamer income data, leaving hidden income nowhere to hide.

2. Exposure of typical illegal cases

- Car reviewer and internet celebrity Chen Zhen, by registering a shell studio, illegally converted personal labor remuneration into business income, underpaid individual income tax by RMB 1.1867 million, and was ultimately pursued for taxes and fines totaling RMB 2.4748 million, with the account banned across the entire internet.

- The company under the name of internet celebrity "Zhouzhou Zhen Ke Ai 625" with 50 million followers underreported or omitted income in its books, underpaying taxes by 16.59 million yuan and was fined 8.29 million yuan.

- Emotional blogger "Ququ Da Nvren" evaded taxes through private card receipts and fictitious individual business invoicing, and was pursued for tax payments and fined 7.58 million yuan.

Behind these cases are common tactics such as "dual contracts," "income splitting," and "shell studio tax avoidance," and with the upgrading of regulatory technology, such operations have completely lost their room to exist.

II. Industry compliance pain points are prominent, and invoice issuance for individuals has become a key demand

The tax-related pain points of celebrities, internet influencers, and the MCN agencies behind them are mainly concentrated in the compliant conversion of individual income and the invoice issuance process, specifically manifesting as three major challenges:

1. Difficulty in defining the nature of revenue

The boundary between individual labor remuneration and business income is blurred, and arbitrarily converting the nature of income easily triggers tax risks. For example, in the Chen Zhen case, the operation of converting labor remuneration to business income has been clearly determined as tax evasion.

2. Cumbersome and inefficient invoicing process

Traditional invoice issuance for individuals requires offline submission of materials, involving travel to multiple locations and long review cycles, making it difficult to meet the invoicing needs of high-frequency transaction scenarios such as livestream e-commerce.

3. Insufficient compliance and risk control capabilities

Lack of support from a professional tax team and unfamiliarity with the tax rate standards, filing procedures, and preferential policies for invoice issuance for individuals easily lead to omissions, misreporting, or mismatches between invoices and business.

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These pain points not only lead to high tax-related risks but also constrain the healthy development of the industry, urgently requiring a compliant, efficient, and convenient invoice issuance for individuals solution.

III. Kailing Technology Solutions: build the first line of defense for compliant invoicing

In response to industry pain points, Kailing Technology's invoice issuance for individuals platform, with "compliance as the core and technology empowerment," provides full-process compliant invoicing services for celebrities and internet influencers, MCN agencies, and various individual operators.

1. Policy adaptation, ensuring the essence of business compliance

- Strictly complies with laws and regulations such as the Individual Income Tax Law of the People's Republic of China and the Interim Regulations on Value-Added Tax, clearly distinguishing remuneration for labor services from business income, and adapting toLatest policiesProvisions.

- The platform's invoicing scope covers common scenarios such as goods sales and labor provision, fully matching the invoicing needs of diverse income types such as celebrity and influencer advertising endorsements, livestream e-commerce, and content creation.

2. Full-process online operation, improving invoicing efficiency

- Realizes full-process online handling from identity authentication, application submission, and tax payment to invoice issuance, with no need for offline visits.

- Supports automatic generation and delivery of fully digitalized e-invoices; enterprise buyers can receive them directly in the tax digital account of the electronic tax bureau, while individual buyers can view them through the invoice folder in the individual income tax APP, increasing delivery efficiency by more than 80%.

3. Triple risk control, safeguarding the compliance bottom line

- Real-time data verification: connects to the tax system to achieve "contract flow,Business flow,Fund flow, invoice flow"IVflow comparison, automatically identifying abnormal invoicing behavior and proactively avoiding false invoicing risks.

- Intelligent tax calculation and filing: automatically calculate taxes payable based on invoicing amounts and business types, and simultaneously complete full withholding filing for all employees, avoiding underpayment or omission.

- Risk warning prompts: for risk scenarios such as over-limit invoicing and high-frequency invoicing, the system issues real-time warnings and provides compliance guidance to help users avoid regulatory red lines.

4. Convenient operation, lowering the usage threshold

- Supports mobileConvenientLog in and complete identity authentication via facial verification; the process is simplified into four steps: "Fill in Information → Submit for Review → Pay Taxes → Download Invoice".

- Built-in tax policy knowledge base and intelligent customer service provide real-time answers to common questions such as tax rate inquiries, preferential treatment eligibility, and invoice red-letter reversal, making operations easy even without professional tax knowledge.

As China Golden Tax Phase IV advances further, tax compliance has become the lifeline of sustainable corporate development. Frequent cases of celebrity and internet influencer tax evasion warn all enterprises and individuals: in the era of "tax governance by data," any wishful thinking may bring huge risks. Data from the State Taxation Administration shows that this year 1,168 major tax violation and dishonesty entities have achieved credit repair through proactive rectification, a year-on-year increase of 40%, which means compliant operation has become the prerequisite for survival and development in the industry.

Kailing Technology Invoice Issuance for Individuals Solution not onlyCanIt solves the immediate invoicing needs of celebrities, internet influencers, and other groups, and further helps users establish long-term compliance mechanisms through triple empowerment of policy adaptation, technical risk control, and convenient operation. Under the regulatory landscape where "the trustworthy benefit everywhere and the untrustworthy struggle to move," choosing a compliant solution is not only an inevitable choice to avoid risks, but also the key to seizing industry development opportunities.

Kailing Technology's invoice issuance for individuals solution uses technology empowerment to make compliance simple, efficient, and controllable, helping enterprises move steadily amid strict regulation：https://www.kailingteck.com/h-col-126.html 。

As a comprehensive business-finance-tax digitalization solution service provider, Kailing Technology provides business-finance-tax management digital transformation products and operational services for various government agencies, institutions, and large, medium, and small enterprises. The product line includes:

Sales contract management system, procurement contract management system, fully digitalized Leqi interface project, output automatic invoicing system,Reverse invoicing system,Solutions for the invoice issuance for individuals system, employee expense control and reimbursement system, input VAT invoice management system, supply chain collaborative reconciliation system, image AI OCR recognition system, automated financial bookkeeping system, electronic accounting archives system, and other businesses, comprehensively advancing the digitalization process across various fields.

If you have any business-finance-tax digital transformation needs, welcome to contact us. Beijing Kailing Technology will serve you wholeheartedly.

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